GCCA Secures Position on Consumer Demand and Market Trends Table

GCCA, working with its government affairs partner TACTIX, is pleased to announce that GCCA has secured a position on Agriculture and Agri-Food Canada’s Consumer Demand and Market Trends Table.  Tim Ludwig, President of Bradner Cold Storage has recently been named as a member on the Table representing GCCA.  The Table’s mandate is to better understand domestic and international consumer values, preferences, and expectations; identify key, value-add domestic and international consumer market trends and growth opportunities; and, identify approaches to building public trust for key consumer concerns.  The Table is a part of the Government of Canada’s broader efforts to engage with stakeholders on a variety of issues impacting industry.  The Sector Engagement Tables (SETs) are intended to create purposeful dialogue between agriculture and agri-food sector representatives and government officials to collectively advance growth and competitiveness in Canada.  More information on the SETs can be found HERE.